The 2003 N.O.D. Marketing Study:

This is the BarrierFreeChoices logo. Clicking on it will take you to our home page (which will open in a new window).A 2003 marketing study by the National Organization on Disabilities reports:

"The disability community, comprising nearly one-fifth of the American population, is an untapped market worth over $220 BILLION in collective spending power.

"Further enlarging this potential market are families, friends, communities, employers, and service providers of people with disabilities.

"Like other niche markets, the disability community responds positively to companies whose marketing approaches are sensitive to their needs and interests."

And during the next few decades, as increasing numbers of the "baby boomers" become senior citizens, the disability rate among the elderly population is expected to increase substantially.

And senior citizens are the demographic group that traditionally have the HIGHEST LEVEL OF DISPOSABLE INCOME.

Return to the Disability Links Menu

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The 2003 N.O.D. Marketing Study:

This is the BarrierFreeChoices logo. Clicking on it will take you to our home page (which will open in a new window).A 2003 marketing study by the National Organization on Disabilities reports:

"The disability community, comprising nearly one-fifth of the American population, is an untapped market worth over $220 BILLION in collective spending power.

"Further enlarging this potential market are families, friends, communities, employers, and service providers of people with disabilities.

"Like other niche markets, the disability community responds positively to companies whose marketing approaches are sensitive to their needs and interests."

And during the next decade, as increasing numbers of the "baby boomers" become senior citizens, the disability rate among the elderly population is expected to increase substantially.

And senior citizens are the demographic group that traditionally have the HIGHEST LEVEL OF DISPOSABLE INCOME.

Return to the Disability Links Menu

Close this Window