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[10] Does Your Business Qualify?
"Companies marketing to
people with disabilities
can reach as many as
4 in every 10 consumers.
Corporate America
can't afford to
ignore or stereotype
this market."
– FORTUNE Magazine
Read it? [ PDF version | Text version ]
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Regardless of where or how you advertise now, you know that every business needs advertising to survive in today's competitive market. BarrierFreeChoices offers a unique low-cost advertising opportunity, if your business or professional practice qualifies.
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1.
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Your business must be reasonably barrier-free now OR be able to provide your products and/or services to your customers "in-home" or in a place that is accessible for them.
(because as far as most people with disabilities are concerned, if you're not accessible to them, your business might as well not even exist);
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2.
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You must be ready and willing to make a little extra effort to meet the special needs of your disabled customers whenever a customer might appear to need extra help.
(because most people with disabilities prefer to do business with companies who are sensitive to their special needs);
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3.
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You must be committed to consistently directing a portion of your marketing effort toward letting those of us who are disabled know your business is accessible for us AND that you do care about our business
(because most people with disabilities don't like to risk visiting new places or doing business with new people, unless they feel safe and comfortable doing so. And if you don't tell us, most of us won't even know you're out there).
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