Marketing Your Business to Consumers with Disabilities:

[7] Crucial Importance of the Accessibility Factor:

"Companies marketing to people with disabilities can reach 4 in every 10 consumers." — FORTUNE Magazine [Read the article? PDF version | Text version]

In our hypothetical example, one teenager with a leg injury became the factor that cost your restaurant the business of his whole family ... and their friends, and their clients, and their relatives from out of town. And quite possibly many of the friends of their friends.

Just because they didn't know your store was barrier-free, and they didn't know your store could accommodate their child's needs.

And that's the downside of the "ripple effect."

How many real families like the hypothetical Smiths are not doing business with your business RIGHT NOW because they don't know your store is barrier-free?

Can you measure the profit your store will lose in the next week, or the next month, or over the next five years because TWENTY-TWO PERCENT of your potential customers – and their families and friends – simply don't know that your business is barrier-free and that you care enough to make an effort to accommodate their needs?

So what are you going to do about it?

Please continue ...
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